How to Make Your Personal Brand Stand Out

Whether you are looking for a better job and recognition professionally, or are setting out to start your own business, it is important that you differentiate yourself in the market. There is a lot of competition out there, with a lot of talented people who are able to do what you do. The secret is making that personal connection that will make a difference in your business and career.

A picture of a desk that shows a takeaway coffee cup, a MacBook pro that says BRAND on the screen, a mobile phone and some fose gold headphones

Below you will find a few tips on how to get started with branding yourself.

Don’t Be Afraid of Controversy

If you would like to stand out, it is important that you are not saying the same things as other people. For example, when you start blogging and are planning on making a living out of it, you need to find your own voice and mission. Don’t try to please everyone; focus on the people you can make personal connections with. Make controversial statements to start a conversation on social media or your blog.  

Be a Networker

If you would like to stand out and get noticed, you will need to get involved in networking as well as online engagement. There are plenty of great benefits of networking; you can meet like-minded people, improve your communication skills, get feedback, and engage with individuals on a personal level. If you haven’t started networking yet to build your personal brand, this might be the right time.

Stay Confident

One of the things you should not forget about is supporting yourself. Don’t allow people to knock you back in making a progress. Whether you are aiming for a new job or are building your business, you have to make sure that you are clear about your goals and are valuing yourself enough. Use positive affirmations to grow your confidence.

Create a Professional Profile

It is crucial that you stay professional when branding yourself. Get a profile picture that represents the best version of yourself. You can find a few examples on this page to help you create a personal brand image that people can connect with. Be yourself, but also be professional. Separate your personal and your professional profiles and review your social media activity regularly.

Live By Your Rules

Whatever makes your job or business special, you have to stick with it. You need to create rules for your work-life balance, as well as your business ethics and stick with them. Be transparent and clear about your values. It will be easier for future employers or business partners to connect with you. Whether you have strong views concerning animal rights or employment ethics, you need to make this clear to help your personal brand shine.

If you would like to build a successful personal brand, you need to make sure that you improve both your image and your knowledge. Stand out from the crowd by making personal connections, staying true to your beliefs and values, and not being afraid of discussing controversial issues. Pay attention to your social media activity and look at your profile as a visitor every now and then.

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